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Food & Beverage
The estimated size of the global functional food market is between $30 – $50 billion (Mintel and Euromonitor, 2004).
Most market analysts agree that the worldwide functional food market is growing steadily with growth rates around 8% per annum.
GanedenBC30 for the Food & Beverage Industry
There simply is no better probiotic for food and beverage applications than GanedenBC30 (Bacillus coagulans GBI-30, 6086). No other probiotic has the ability to withstand the rigors of processing as well as GanedenBC30. Plus – GanedenBC30 has attained self-affirmed GRAS status.
Healthy foods and beverages are a major factor in the mainstream food and beverage industry. Healthy foods grew 7-8% in 2004 and 2005 while the mainstream food industry grew only 1-2%. Sales of functional, natural, organic and lesser-evil foods and beverages accounted for $110 billion in U.S. food product sales in 2005, or 20% of total food sales, according to Nutrition Business Journal (Oct/Nov 2005). Health foods are forecasted to reach 24% of total food sales in 2010.
This trend towards healthy foods and beverages is even more pronounced when the spotlight is on probiotic products. It has long been known that refrigerated dairy products were an ideal delivery mechanism for probiotics, but now consumers want more than yogurt. That’s where the challenge begins. Most probiotics require refrigeration to achieve acceptable shelf lives excluding a huge portion of the food and beverage market. Especially as it relates to shelf stable, dry foods, probiotic options are limited.
That is, until Ganeden introduced its strains to the market. Imagine being able to bake probiotics directly into foods, use probiotics in products requiring hot water for preparation and utilize probiotics in drink mixes with two year shelf lives.
Below is just a small sample of some of the types of products that are currently being developed utilizing GanedenBC30