Contact:
Jennifer Tilliss, Linhart PR
303-951-2566
jtilliss@linhartpr.com

FOR IMMEDIATE RELEASE

Ganeden Biotech and Tropical Nut & Fruit Develop New Probiotic Yogurt Raisins
Yogurt raisins to be available to sample at this year’s Institute of Food Technologists (IFT) Annual Meeting and Food Expo

CLEVELAND (July 13, 2010) – Ganeden Biotech Inc., makers of the patented probiotic strain GanedenBC^30®, today announced the launch of a new partnership with Tropical Nut & Fruit, Inc., a manufacturer of nuts, snacks, high-quality chocolate and yogurt products. The new partnership includes a series of four functional confection mixes that will incorporate GanedenBC³⁰, the first of which is included within the company’s yogurt covered raisins.

The probiotic yogurt covered raisins are currently only available for purchase in bulk, but samples will be available at Ganeden Biotech’s booth (3361) during this year’s IFT Annual Meeting and Food Expo, which runs from July 17 – 20, 2010 in Chicago

“Ganeden’s status as the industry leader, combined with the ability of GanedenBC30 to remain shelf-stable made partnering with them a no-brainer,” said Alicia Lehota, president of Tropical Nut & Fruit, Inc. “We wanted to ensure that our products maintained the same flavor and consistency when infused with a probiotic, and GanedenBC³⁰ allowed us to do that.”

GanedenBC³⁰ is unique to the market, as it has an ability to survive harsh manufacturing processes, unlike other probiotic strains. This is due to the naturally-occurring layer of organic material that protects the genetic core of the bacteria, allowing for GanedenBC³⁰ to survive the manufacturing process and still provide its added health benefits, which includes supporting digestive and immune health.

“We are excited to be able to provide our patented probiotic to such a great company, especially one that is similarly committed to superior customer service and nutritional excellence,” said Andrew Lefkowitz, Ganeden Biotech president and CEO. “The yogurt raisins are the first product of this partnership, but we look forward to developing similar confections and continuing to expand on this partnership in the near future”

About Ganeden Biotech

Founded in 1997, Ganeden Biotech Inc. is a private company based in Cleveland, Ohio, and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage and Sustenex brands. It also licenses its patented probiotic bacteria, GanedenBC³⁰, for use in commercial food and beverage applications as well as in medical foods and dietary supplements. GanedenBC³⁰ was found to be Generally Recognized As Safe (GRAS) by an independent expert panel assembled to assess its safety in use as a food ingredient. Digestive Advantage and Sustenex are available at over 40,000 retailers nationwide including Wal–Mart, CVS/pharmacy, Walgreens, Rite–Aid, Stop & Shop, Giant, Publix, Kroger, and Target. For more information, visit www.digestiveadvantage.com, www.sustenex.com, or www.ganedenlabs.com.

About Tropical Nut & Fruit, Inc.

Tropical Nut & Fruit, Inc has been in business for over 25 years, roasting and seasoning nuts, manufacturing sesame sticks, snacks and snack mixes and producing high quality chocolate and yogurt products. As a manufacturer, they offer products in a variety of packages, including bulk and retail. They happily support their brand and private label opportunities. Always innovative and forward thinking, Tropical Nut & Fruit constantly strives to find ways to develop new tastes, textures or add functionality to mainstream consumer products. For more information, please visit http://www.tropicalfoods.com/.

# # #