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Jennifer Tilliss, Linhart PR
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FOR IMMEDIATE RELEASE

Ganeden Biotech and Sprinks™ Pets Debut New Probiotic Dog Supplement
Probiotic benefits now extend to canine companions via a new line of chewable supplements

CLEVELAND(December 8, 2010) – Ganeden Biotech Inc., makers of the patented probiotic strain GanedenBC^30®, today announced the launch of a new line of chewable dog supplements, developed in partnership with Sprinks™ Pets, a manufacturer of canine health support supplements and grooming products.  The line will feature two new probiotic dog supplements fortified with the GanedenBC³⁰ probiotic, Regul8 Daily Probiotic and ProBio-Chew Dental Cookie, which both support digestive and immune health in canine companions. 

“Ganeden’s mission to ‘improve the quality of life of its consumers really resonated with us when searching for a probiotic partnership,” said Kathy Petrucci, president and CEO of Sprinks™ Pets.“Since we’re trying to similarly bolster the lives of canine companions, we knew that our objective and mission would go hand-in-hand, resulting in a beneficial partnership for both companies.”

The first dog supplement, Regul8 Daily Probiotic, is a chicken-flavored chewable tablet for dogs available in cartons with eight convenient travel sized packets, with seven chews per packet or bulk bags containing 60 chews per bag. Both retail for $19.99.

The latest product, ProBio-Chew Dental Cookie for dogs, is a large 4 oz. dental cookie enhanced with parsley, chlorophyll, peppermint oil, mint, and the probiotic GanedenBC³⁰. The cookie is designed specifically to support canine dental health, digestive health, immune health, and to help freshen breath. ProBio-Chew Dental Cookies are sold in 1 lb bags for $14.99.

Both products contain GanedenBC³⁰ probiotic, a strain of Bacillus coagulans, which is unique in its ability to survive harsh manufacturing processes and stomach acids to provide health benefits.  For dogs, this translates into regulated digestion and a better overall immune system. 

“Given that many breeds tend to have more sensitive stomachs and even occasionally have digestive issues, we think these products will be enormously beneficial,” said Andrew Lefkowitz, president and CEO of Ganeden Biotech. “We are very happy to have formed this partnership with the team at Sprinks™ Pets as it extends the benefits of GanedenBC³⁰ beyond human health to pets and their owners.”

Both the Regul8 Daily Probiotic and the ProBio-Chew Dental Cookie can be found online at SprinksPets.com or by calling toll free, 1-888-873-9719.

About Ganeden Biotech

Founded in 1996, Ganeden Biotech, Inc. is a probiotic manufacturer based in Cleveland, Ohio, and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage® and Sustenex® brands. It also licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, nutraceuticals and in animal health industries. GanedenBC30 is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient. For more information about licensing opportunities visit ganedenlabs.com.

About Sprinks™ Pets

Based in San Diego, CA, Sprinks™ Pets was established by Dr. Kathryn Petrucci in 2008. All Sprinks products are distributed by Animal Care Therapies and have been manufactured at a cGMP facility within the United States. The Sprinks™ Pets product line includes Regul8 Daily Probiotic, Relax- Calming supplement, Wipers (deluxe and travel sized), Travel Calm CD, ProBio Dental Chew, and Travel Tote-Pet Travel Essentials.  For more information on Sprinks™ Pets please visit Sprinkspets.com.

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