View PDF version of press release

Media Contact:
Michael Bush
Ganeden Biotech, Inc.
(440) 229-5200 x230
mbush@ganedenbiotech.com

FOR IMMEDIATE RELEASE

DR. ANDREW WEIL AND TWINLAB SELECT GanedenBC30™, A HIGH-SURVIVABILITY PROBIOTIC STRAIN OF BACTERIA, FOR USE IN PREMIUM BRANDED PRODUCTS

CLEVELAND, OH (May 24, 2007) - Ganeden Biotech, Inc., a leading consumer products company featuring once-daily, over-the-counter probiotic treatments that promote digestive health, recently entered into a supply and licensing agreement with IdeaSphere, Inc, a global healthcare company specializing in vitamins, minerals and other nutrition products, to develop and launch probiotic supplements for Dr. Andrew Weil and Twinlab.

Dr. Weil is an internationally-recognized expert on integrative medicine, medicinal plants, mind-body interactions and the future of medicine and health care. Twinlab is a leading manufacturer and marketer of high quality, science-based, nutritional supplements.

GanedenBC30, the probiotic strain of bacteria used in Dr. Weil’s Daily Digestive Support Formula® and Twinlab® Super Probiotic Formula, was selected because it has a history of safe use, is an extremely hardy organism that is able to survive the heat and pressure of manufacturing, has a long shelf life without refrigeration and can survive the acidic environment of the stomach - a vital factor for any probiotic, since friendly bacteria can only have a positive health benefit if they are alive when they reach the intestines.

“The unique GanedenBC30 strain I chose for my Daily Digestive Support Formula is remarkably hardy, requiring no refrigeration and delivering 35 times more live cultures to the intestinal tract than yogurt,” said Dr. Weil.

Andrew Lefkowitz, president of Ganeden Biotech, said the company is very excited about Dr. Weil’s decision to license GanedenBC30 for his premium probiotic supplement. “Ganeden’s Digestive Advantage products are extremely successful in helping people with digestive disorders. Having Dr. Weil license our core technology helps broaden our consumer reach to the natural segment.”

Probiotics, which means “for life,” are beneficial or friendly bacteria that help balance and maintain a healthy digestive system and inhibit harmful bacteria in the gut, while also strengthening the body’s immune system. Probiotics have proven effective in helping reduce symptoms of digestive disorders ranging from general upsets to diarrhea, constipation, urgency and in some cases, the relief of symptoms associated with Irritable Bowel Syndrome.

Many factors, including antibiotic use, traveling, a poor diet, stress, age and certain medications can upset the body’s natural defenses. Probiotics, when used as a daily supplement, can also promote digestive health by replenishing healthy bacteria levels and restoring intestinal balance.

About GanedenBC30

GanedenBC30 is a clinically-proven, safe and effective healthy strain of probiotic bacteria that has proven efficacious in numerous digestive disorders and stimulation of the immune system. A strain of the bacteria Bacillus coagulans, GanedenBC30 is protected by a hardened layer of organic material, ensuring the probiotic bacteria reach the digestive tract where they offer the greatest health benefit, successfully colonizing in the intestines and helping the body sustain a healthy digestive and immune system. Available in dozens of products, GanedenBC30 is being licensed in functional foods, nutritional supplements, beverages and topical applications, with companies worldwide.

About Dr. Weil

Andrew Weil, M.D., has devoted the past thirty years to developing, practicing, and teaching others about the principles of integrative medicine. Dr. Weil combines a Harvard education and a lifetime of practicing natural and preventive medicine to provide a unique approach to health care which encompasses body, mind, and spirit. A world-renowned leader and pioneer in the field of integrative medicine, Dr. Weil is a best-selling author and editorial director of DrWeil.com, the leading online resource for healthy living based on the philosophy of integrative medicine.

Dr. Weil's books include the national bestsellers Spontaneous Healing, 8 Weeks to Optimum Health, Eating Well for Optimum Health, and The Healthy Kitchen. His latest book, Healthy Aging: A Lifelong Guide to Your Physical and Spiritual Well-Being, was published in October 2005. He also authors the popular Self Healing newsletter and is the Director of Integrative Health & Healing at Miraval Life in Balance Resort.

About Ganeden Biotech

Founded in 1996, Ganeden Biotech, Inc. is a probiotic manufacturer based in Cleveland, Ohio, and is the largest seller of over-the-counter probiotics in the U.S. through its Digestive Advantage® and Sustenex® brands. It also licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, nutraceuticals and in animal health industries. GanedenBC30 is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient.

About Twinlab

Twinlab currently provides over 1,500 nutritional products, including tablets, capsules and powder drink mixes. Twinlab formulas reflect the latest medical discoveries, incorporating meticulously researched premium ingredients. The company is committed to providing products and information that help people achieve wellness and promote a healthy lifestyle through a holistic approach. The company markets under the brands Twinlab®, which includes the Fuel® line of sports and nutritional supplements; Ultra Harvest®, a premium food-based line of vitamins and minerals; Natures Herbs®; Alvita Teas®; Rebus Publishing®; Metabolife® and Dr. Weil supplements.

# # #