Contact:
Lauren Piscopo, Ganeden Biotech
303-819-3049
lpiscopo@ganedenbiotech.com

FOR IMMEDIATE RELEASE

Ganeden Biotech and Cedar’s Mediterranean Foods Debut Probiotic Hommus and World’s First Probiotic Wraps
Enhanced with the probiotic, GanedenBC^30®, the all-natural hommus and wraps offer consumers great taste plus immune and digestive health benefits.

CLEVELAND, OH (June 1, 2011) –Ganeden Biotech, makers of the probiotic ingredient, GanedenBC³⁰, and Cedar's Mediterranean Foods today announced the debut of the world's first probiotic-fortified wrap, plus a new line of award-winning, all-natural hommus with probiotics at the current International Dairy/Deli/Bakery Association (IDDBA) show in Anaheim, California.

Both products contain the probiotic, GanedenBC³⁰ (Bacillus coagulans GBI-30, 6086), which has been shown to support immune function and help promote digestive health.

The all-natural, preservative-free probiotic hommus from Cedar's, a pioneer in the Mediterranean food category since the 1980s, will initially be introduced in four flavors: Original Tahini, Roasted Red Pepper, Roasted Garlic and Artichoke/Spinach. Suggested retail price for an 8-ounce container is $3.99. The hommus is available immediately for private-label opportunities and distribution to national grocery stores.

Beyond Cedar's trusted brand name and smooth and creamy taste, the new line of hommus offers consumers the added digestive health benefits of probiotics with GanedenBC³⁰.

"The survivability of GanedenBC³⁰ and ease of adding the probiotic to our hommus really impressed us," commented Dominick Frocione, Cedar's Vice President of Sales. "Plus, being able to offer our customers a value-added product that helps with digestive health is a real win for us."

Cedar's wraps marks the world's first wrap to include probiotics, in the form of GanedenBC³⁰. Initial plans are to include GanedenBC³⁰ in the Whole Wheat and Thin White wraps, with the rest of the wrap line following soon after. The probiotic wraps come in a four-slice 10 oz package with a suggested retail price of $3.49.

Rather than an entirely new product line extension, the probiotic-enhanced wraps will be replacing the current Cedar's wraps with a whole new packaging design. Available soon in grocery stores nationwide, the wraps can be used as bread substitute for sandwiches and also present a great alternative for pizza or sushi rolls.

"Being the first to market with our probiotic wraps is something we're very proud of," explained Frocione. "We've made a name for ourselves as an innovator in the Mediterranean food category, and the launch of our wraps and hommus help strengthen that position."

The introduction of the new probiotic hommus and wraps is the result of a recently formed relationship between probiotic manufacturer Ganeden Biotech and Cedar's Mediterranean Foods. "Being included in Cedar's Hommus and Wraps has really helped broaden the range of consumer products that GanedenBC³⁰ is found in," said Ganeden's CEO, Andy Lefkowitz.

About Cedar's Mediterranean Foods

As the first manufacturer to self-distribute Mediterranean Foods over 25 years ago, Boston-based Cedar's created the food category and has now become one of the nation's top all-natural Mediterranean foods companies. From its original hommus and tabouli salad, Cedar's has expanded its product line to include Salsa, Bean Dips, Spinach dips, Tzatziki yogurt dips, Pita chips and Halva. It recently established a facility in the Greek island of Lesvos to produce authentic Greek yogurt for use in dips and spreads. Cedar's focus is promoting a healthy lifestyle through eating natural foods without sacrificing taste and quality. For more information visit cedardsfoods.com.

About Ganeden Biotech

Founded in 1997, Ganeden Biotech is based in Cleveland, Ohio, and is at the forefront of probiotic research and innovative product development. It is the largest seller of over-the-counter probiotics in the US through its Digestive Advantage® and Sustenex® brands. Its patented, research-backed probiotic ingredient, GanedenBC³⁰, can be found in over 50 functional foods, including offerings from Red Mango Yogurt, Naked Pizza, and Bigelow Teas. For more information on GanedenBC³⁰ Probiotic and licensing opportunities for food and beverage applications, visit ganedenlabs.com.

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